Marketing for Builders & Building Brands| IMW Group by Charlotte Mustard

Inside the Building Industry: Marketing Insights from IMW Group by Charlotte Mustard

There’s a quiet revolution underway in the building industry — and IMW Group, a marketing consultancy led by Charlotte Mustard, is lucky enough to work alongside the people driving it forward.

At IMW Group, we specialise in marketing for the building industry — helping high-performance builders, skilled tradespeople, building product brands, and other industry specialists tell their stories, connect with the right audience, and grow their businesses.

Whether you’re a builder looking for growth consulting, a tradesperson wanting to stand out in a competitive market, or a product brand ready to make a bigger impact, we know what it takes to cut through the noise. Our work gives us a front-row seat to the real conversations in the industry:

• The hard lessons learned on job sites
  
• The marketing strategies that deliver real results
  
• The innovations and products changing the way we build
  
• The quiet wins and success stories that often go unnoticed
  

What IMW Group Will Talk About

This blog is your invitation into the backroom of the building industry.
Here, Charlotte Mustard and IMW Group will share:

• Strategies to help builders market and grow their businesses
  
• Stories from inspiring clients and collaborators
  
• Trends, challenges, and opportunities shaping construction right now
  
• Insights into high-performance building marketing and sustainable growth
  

We’ll also explore the things we’re passionate about that don’t always make it into client decks — investing in the trades, supporting the next generation of talent, and making this industry more sustainable and human.

If you’re in the building sector and want marketing advice designed for builders, you’re in the right place.

Follow along, learn from the stories, and maybe even see yourself in them.

First post drops soon — don’t miss it.