We put an emphasis on the, real connection part of our business.
it's ACTUALLY kind of our secret sauce.
CHECKOUT OUR INDUSTRY FRIENDS!
Marketing Built For Builders,
Backed By Industry Experience & Expertise.
We help builders and brands just like you grow through smart strategy, clear messaging, and real connection.
You're probably already doing great work... that's why we want to work with you! Sometimes, all you need is coaching on how to confidently tell your story.
So, whether you're building homes or selling the products that go in them, we help you show up clearly, connect with the right people, and feel proud of how your business presents itself.
This isn’t about going viral. It’s about building a platform for growth that actually works for your business.
"If my dad had what I know now about marketing, he could’ve had even more success—not because he wasn’t capable, but because visibility changes the game."
THAT is what shapes our offerings here at IMW.
Charlotte Mustard, our founder, grew up the daughter of two solopreneurs. Even though they were good at what they did, her dad especially didn’t always have the time, tools, or polish to show it.
Today, IMW helps businesses like her father's: the builders, tradespeople, and brands who are already going the extra mile.
We just help make sure people see you.
After 20+ years leading brand and marketing strategy—most recently in the building industry—I started IMW to do things my way: people-first, clarity-driven, and deeply grounded in the industry I know inside and out.
Clients come to us for a plan. They stay because we listen, we connect the dots, and makes things feel possible. You’ll hear things like:
"You helped me say what I’ve been trying to say for years."
"I feel 10x more confident after this."
"I’ve never felt more seen."
I'm hands-on (by choice), well-connected, and sharp enough to see the path through whatever marketing chaos you’re staring at.
