INDUSTRY PARTNERS
EXTENDED WEB
CORE TEAM
At IMW Group, we believe that great work doesn’t require endless budgets—it requires the right people, a shared purpose, and a commitment to meaningful collaboration.
IMW was built on the belief that relationships are the most powerful tools a brand can have. Our collective approach brings together experts to help brands grow with clarity and confidence.
the experts
Our Extended Network of Industry Specialists
THE EXTENDED WEB
Charlotte is the strategist behind the strategy—the one who can see ten moves ahead while keeping every detail grounded in real-world impact. With 20+ years in brand strategy, marketing operations, and organizational design, she guides IMW clients through everything from brand positioning to sustainable growth planning. Charlotte ensures every idea is both visionary and executable.
Specialties: Strategic direction, brand development, growth consulting.
Charlotte Mustard — Founder & Chief Strategist
THE CORE TEAM
Cathern transforms good ideas into content people actually want to engage with. The founder of Social Greens, she brings nearly a decade of experience in authentic social strategy—balancing data, storytelling, and human connection. At IMW, she helps brands show up consistently, confidently, and with a little spark.
Specialties: Organic engagement, social media management, campaign collaboration.
Currently, Cathern operates her own marketing consultancy Social Greens specializing in content strategy, social media management, copywriting, online presence audits, and more
Cathern Strief — Social Media & Engagement Specialist
THE CORE TEAM
Megan bridges creative strategy and technical execution. With a deep background in startup marketing and systems design, she helps brands choose the right tools, connect the right platforms, and automate intelligently. She turns chaos into clarity—building systems that scale and campaigns that actually convert.
Specialties: CRM architecture, system streamlining, lead-generation automation.
Megan has previously spent time with a local builder here in Denver, and has primarily been involved the last 5 years in fast paced B2B SaaS organizations in pre-seed or seed round funding stages as a content/product marketing leader. She now operates a consultancy and works as a fractional marketing leader under Your Branding Gal.
Megan West — Marketing Architecture & Automation Strategist
THE CORE TEAM
Courtney combines structure with empathy. With roots in marketing operations and large-scale project management, she helps companies get organized from the inside out—turning messy systems into smooth operations. She’s the calm in the storm, guiding projects from chaos to completion.
Specialties: Systems implementation, project management, process design.
Courtney Wingate — Project Systems & Implementation Expert
THE CORE TEAM
The definition of organized energy, Brittney ensures every idea at IMW makes it out the door. She oversees client projects, manages internal operations, and keeps the engine running. Equal parts efficiency and heart, Brittney is the steady partner every visionary needs.
Impact Areas: Client coordination, task flow management, campaign execution.
Brittney Killaby — Operations Wizardess
THE CORE TEAM
Mackenzie is the engine behind IMW’s “Build the Trades” initiatives and event programs. With expertise in campaign logistics and content organization, she ensures every project lands on time and on brand. Her calm precision keeps creative energy flowing and operations tight.
Impact Areas: Event coordination, campaign management, content organization.
Mackenzie Krueger — Engagement & Events Coordinator
THE CORE TEAM
UNDERSTANDING WHY WE STRUCTURED OUR TEAM THIS WAY
Our network is built on collaboration. We’re constantly linking clients across disciplines—content, strategy, design, and industry insight—to create real value through relationships.
Because of our roots in the building and trades world, we maintain deep ties with leading brands and innovators—especially those pushing boundaries in wall assembly and building envelope design. Those partnerships help amplify our clients’ work, open doors, and keep every project vibrant, relevant, and human.
