IMW Group by Charlotte Mustard | Marketing for Builders & Trades

IMW Group by Charlotte Mustard — Marketing for Builders, Trades & Building Product Brands

In an industry where people have come to expect less — less clarity, less care, less creativity — the best of you can get lost in the noise.
You’re doing work that stands out from the status quo. You just need someone to help you tell that story in a way that cuts through and connects.

That’s where IMW Group, a marketing consultancy for the building industry, comes in.

We help high-performance builders, skilled tradespeople, building product brands, and industry influencers craft and share their stories in ways that resonate — not just with their ideal clients, but with their communities and the next generation of the trade.

So what is IMW? Let’s break it down.

Marketing Services for Builders and the Building Industry

We focus on three core service areas — plus one deeply-held passion:

The Boost — Online Visibility for Builders & Tradespeople

Simple. Fast. Affordable.
The Boost is designed for smaller general contractors, remodelers, and trades professionals who are excellent at what they do but feel invisible online.

If your business thrives on referrals but potential clients can’t “Google you” and feel confident they’ve found the right fit, The Boost fixes that.
We help you show up clearly and credibly on the web — so your reputation speaks for itself.

Coaching for Industry Leaders & Influencers

Clarify your voice. Grow your influence. Build meaningful partnerships.

Our coaching program for builders, tradespeople, educators, and influencers focuses on:

• Refining your brand positioning
  
• Creating social media content that resonates
  
• Building authentic industry connections
  
• Navigating and securing paid brand collaborations
  

Consulting — Your Fractional CMO for Growth

For building product brands and regional builders ready to level up.

We guide you through our four-stage growth process:
Plan → Build → Refine → Scale

The result: a clear marketing strategy your team can execute — while keeping us in your corner for ongoing strategic guidance and industry networking.

Build the Trades — Inspiring the Next Generation

Through content, campaigns, and programs, we help attract and inspire new talent to the skilled trades — because none of this works without the people who build.

How IMW Group Helps Builders Stand Out Online

We’re not an agency with cookie-cutter templates. We listen hard, learn fast, and translate what makes you remarkable into authentic language, visuals, and strategies that work.

Done right, the web isn’t just a megaphone — it’s a magnet that attracts your ideal clients and keeps your story alive.

Why We Help Builders, Trades, and Brands Grow

We’re inspired by the people we work with: those building better homes, better products, and better careers for people and the planet.
Your work deserves to be seen, understood, and valued — and that’s exactly what we make happen.