A Fractional Team Built for Builders: Meet IMW Group’s Expert Web

A team of experts is powerful. A connected web of fractional specialists who know your industry? That’s unbeatable.

When you partner with IMW Group, you’re not hiring a single person. You’re tapping into an expert-built ecosystem with the kind of depth and range no single hire could ever cover. With us, you get a fraction of each specialist—just enough to move fast, think sharp, and scale with intention… without the full-time overhead.

The Core Team: Strategy, Structure, and Seamless Execution

Our core team brings a balance of vision and execution. The kind of people who can:

• Build smart, sustainable strategy that works today and sets you up for the next three years.
• Create structure from chaos and keep teams working in rhythm.
• Design marketing architecture and automation that turns ideas into systems.
• Keep operations humming and projects delivered cleanly, without the scramble.
• Turn brand strategy into content that connects and actually moves people.

Meet the Leadership & Core Specialists

Charlotte Mustard – Founder & Chief Strategist

With 20+ years in brand strategy, marketing operations, and organizational design, Charlotte leads IMW Group with one eye on tomorrow and one foot firmly in real-world impact. Her specialty areas include strategic direction, brand development, and growth consulting.

Cathern Strief – Social Media & Engagement Specialist

Cathern turns good ideas into content people actually want to engage with. As founder of Social Greens, she brings nearly a decade of experience in authentic social strategy—balancing data, storytelling, and human connection. She specializes in organic engagement, social media management, and campaign collaboration.

Megan West – Marketing Architecture & Automation Strategist

Megan bridges creative strategy and technical execution. With a background in startup marketing and systems design—including experience with a Denver-area builder—she helps brands choose the right tools, connect the right platforms, and automate intelligently. She specializes in CRM architecture, system streamlining, and lead-generation automation.

Courtney Wingate – Project Systems & Implementation Expert

Courtney combines structure with empathy. With roots in marketing operations and large-scale project management, she helps companies get organized from the inside out—turning messy systems into smooth operations. Her specialty areas include systems implementation, project management, and process design.

Brittney Killaby – Operations Lead

Brittney ensures every idea at IMW makes it out the door. She oversees client projects, supports internal operations, and keeps the engine running. Equal parts efficiency and heart, she’s the steady organizational partner every visionary needs.

Mackenzie Krueger – Engagement & Events Coordinator

Mackenzie is the engine behind IMW’s “Build the Trades” initiatives and event programs. With expertise in campaign logistics and content organization, she ensures every project lands on time and on brand.

A Web That Extends Even Further

Our impact doesn’t stop with the core roster. IMW Group works alongside a fractional accountant who keeps financial systems sharp, a lawyer who knows the building world inside-out, a designer whose creative work shows up across our projects, and a trusted network of industry-aligned experts. This ecosystem provides depth, reliability, and specialization far beyond a traditional in-house team.

A Model That Flexes With Your Needs

Some clients bring us in deeply to help shape and structure their growth. Others ebb and flow, tapping us when a project spikes or a key role goes vacant. And for teams ready to build internal capacity, we leave behind systems, tools, and playbooks that empower them to take the reins confidently when the time is right.

The IMW Group Advantage

Expert-level strategy, structure, and execution—at a fraction of the cost. Right-sized for where you are. Designed to grow as you do.